KLAVUU

When the skin feels dry, dull, or unbalanced, an effective skincare routine is rarely about using more products – but rather about choosing the right products with thoughtfully developed formulations. KLAVUU is a Korean skincare brand that has become known for combining marine ingredients, pearl extract, and modern skincare ingredients in products that help the skin feel hydrated, soft, and full of radiance.

At KLAVUU, there is a wide range of face wash, toners, serums, ampoules, face creams, and sun protection products that make it easy to build a complete skincare routine with products from the same brand. The range is developed to work together according to the Korean layering method, where several thin layers of hydrating products help the skin maintain its moisture balance and glow.

What especially characterizes KLAVUU is the use of pearl extract and marine ingredients. Several of the brand’s most popular product lines are based on these ingredients to give the skin intense hydration, a clearer skin tone, and a natural glow while helping the skin feel comfortable and balanced.

• Korean skincare brand with a focus on hydration and glow
• Products for cleansing, toner, serum, face cream, and sun protection
• Signature ingredients such as pearl extract and marine plant extracts
• Several products are dermatologically tested or described as hypoallergenic
• Separate vegan product line through Real Vegan
• Developed to work in a complete skincare routine

Philosophy and background

KLAVUU was developed by Bekei Korea after the company was established in 2015, while the brand itself was introduced in 2016. At launch, KLAVUU was described as South Korea’s first skincare brand with a clear focus on pearl-based cosmetics, which still forms the foundation of the brand’s identity.

The name KLAVUU is inspired by the Swedish words "klar" and "vy," symbolizing the ambition to create skincare that gives clear, clean, and transparent skin. The same philosophy runs throughout the range, where marine ingredients and pearl extract are used in several of the brand’s best-known product lines.

Today, the range includes product lines such as Original, Boosting, and Real Vegan. It is important to distinguish between the brand and the product lines – Real Vegan is a specific line within KLAVUU and does not mean that the entire range is vegan. At the same time, there are verifiable examples of products that are dermatologically tested or hypoallergenic, including Vegan Zinc Suncream SPF50+ PA++++ and Blue Pearlsation Marine Aqua Enriched Cream.

This is what characterizes KLAVUU

• Founded by Bekei Korea.
• The brand was launched in 2016.
• Operations in Seoul, South Korea.
• Known for skincare with pearl extract and marine ingredients.
• Product lines such as Original, Boosting, and Real Vegan.
• Selected products are dermatologically tested or hypoallergenic.

What makes KLAVUU unique?

KLAVUU stands out from many other Korean skincare brands by consistently building its formulations around a few signature ingredients that recur across several product categories. The result is a cohesive range where cleansers, toners, serums, face creams, and sun protection products complement each other in the daily skincare routine.

The White Pearlsation line focuses primarily on pearl extract and marine ingredients to give the skin more radiance and a clearer skin tone, while Blue Pearlsation combines marine extracts with hydrating ingredients to help the skin maintain its moisture balance. The Real Vegan line complements the range with formulations that highlight, among other things, peptides and hydrating ingredients.

Signature ingredients

• Pearl extract – used in several products to help increase radiance and create a clearer skin tone.
• Marine ingredients – marine complexes, algae, and sea-based extracts help hydrate the skin.
• Niacinamide – appears in several products targeting dull and uneven skin tone.
• Hyaluronic acid – found in serums, creams, cleansers, and sun protection products to provide long-lasting hydration.
• Zinc oxide – used in Vegan Zinc Suncream SPF50+ PA++++ as a mineral UV filter.
• Madecassoside and Jeju cypress – used in cleansing products focused on pores and gentle cleansing.

These ingredients recur in several parts of the range and make it easy to create a skincare routine where the products complement each other instead of competing with one another.

Benefits of KLAVUU

• Hydrates the skin with marine ingredients and hyaluronic acid.
• Contributes to a natural glow through pearl extract.
• Supports the skin barrier in selected products.
• Products for dry, combination, and sensitive skin.
• Range suitable for the layering method.
• Complete skincare routine from cleansing to sun protection.
• Several products are described as gentle, hypoallergenic, or dermatologically tested.

For many, it is precisely the combination of hydration, skin comfort, and natural radiance that has made KLAVUU a valued name in Korean skincare. The products are developed for daily use and make it easy to build a consistent routine focused on the skin’s long-term balance.

Popular products from KLAVUU

Blue Pearlsation Oneday 8 Cups Marine Collagen Aqua Toner

This toner gives the skin a first layer of hydration immediately after cleansing and prepares the skin for the following skincare steps. The formula is based on KLAVUU’s marine complex and is complemented by several hydrating ingredients.

• Marine Complex
• Hydrolyzed pearl extract
• Niacinamide
• Marine plant extracts
• Provides intense hydration
• Prepares the skin for serum and cream

Apply after cleansing morning and evening to give the skin a hydrated base and improve the absorption of subsequent products.

White Pearlsation Special Divine Pearl Serum

This serum combines pearl extract with marine ingredients to give the skin more radiance and a more even skin tone while also hydrating the skin.

• Korean pearl extract
• 33 Seaweed Complex
• Niacinamide
• Hyaluronic acid
• Ceramide NP
• Gives the skin increased radiance and hydration

Use after toner and before face cream as part of your daily skincare routine.

Blue Pearlsation Marine Aqua Enriched Cream

This face cream helps lock in moisture while leaving the skin feeling soft, comfortable, and balanced. The product is described as hypoallergenic and is suitable for several skin types.

• Hyaluronic acid
• Apple extract
• Algae extract
• Hydrolyzed pearl extract
• Provides long-lasting hydration
• Contributes to a soft skin feel

Apply as the last moisturizing step before sun protection in the morning or as the finishing step in the evening routine.

Revitalizing Facial Cleansing Foam

A gentle face wash that helps remove dirt, sebum, and impurities while leaving the skin feeling fresh and hydrated.

• Jeju cypress water
• Madecassoside
• Hyaluronic acid
• Alpine Willow Herb Extract
• Cleanses pores
• Contributes to a balanced skin feel

Use morning and evening as the first step in your skincare routine.

Vegan Zinc Suncream SPF50+ PA++++

As the last step in the morning routine, this mineral sunscreen provides high protection against the sun’s UV rays while leaving the skin feeling comfortable and hydrated. The product is described as dermatologically tested.

• SPF50+ PA++++
• Zinc oxide
• Sodium hyaluronate
• Peach blossom extract
• Vegan formulation
• Dermatologically tested

Apply generously as the last step in the morning routine and reapply as needed during the day.

Skincare routine with KLAVUU

A skincare routine from KLAVUU is suitable for those who want to follow the Korean layering method, where several thin layers of hydrating products help the skin maintain its moisture balance and natural radiance. Since KLAVUU offers everything from cleansing to sun protection, it is easy to create a complete routine with products developed to complement each other.

Step 1 – Cleansing

Start with Revitalizing Facial Cleansing Foam to cleanse the skin of dirt, sebum, and other impurities without leaving the skin feeling dry.

• Removes dirt and excess sebum.
• Helps cleanse the pores.
• Contains Jeju cypress water and madecassoside.
• Suitable for both morning and evening cleansing.

Step 2 – Toner

Apply Blue Pearlsation Oneday 8 Cups Marine Collagen Aqua Toner directly after cleansing to give the skin a first layer of hydration.

• Marine Complex.
• Pearl extract.
• Niacinamide.
• Prepares the skin for serum.

Step 3 – Serum

Continue with White Pearlsation Special Divine Pearl Serum to give the skin extra hydration and a natural glow.

• Pearl extract.
• 33 Seaweed Complex.
• Niacinamide.
• Ceramide NP.
• Hyaluronic acid.

Step 4 – Face cream

Lock in moisture with Blue Pearlsation Marine Aqua Enriched Cream, which helps the skin feel soft, hydrated, and balanced.

• Hyaluronic acid.
• Algae extract.
• Hydrolyzed pearl extract.
• Hypoallergenic formulation.

Step 5 – Sun protection

In the morning, finish the routine with Vegan Zinc Suncream SPF50+ PA++++ for high daily protection against the sun’s UV rays.

• SPF50+ PA++++.
• Zinc oxide.
• Vegan formulation.
• Dermatologically tested.

FAQ – Frequently asked questions about KLAVUU

Is KLAVUU a Korean skincare brand?

Yes. KLAVUU is run by Bekei Korea and operations are based in Seoul, South Korea. The brand was launched in 2016.

What does the name KLAVUU mean?

The name is said to be inspired by the Swedish words "klar" and "vy" and symbolizes a focus on clear, clean, and transparent skin.

What is KLAVUU best known for?

KLAVUU is best known for its products with pearl extract and marine ingredients. The White Pearlsation and Blue Pearlsation series are the brand’s best-known product lines.

Is KLAVUU vegan?

Not the entire range. However, KLAVUU has a separate product line called Real Vegan, and several products are marketed as vegan, including Vegan Zinc Suncream.

Is KLAVUU cruelty-free?

Yes. KLAVUU is a cruelty-free brand, and the products are developed without animal testing.

Is KLAVUU suitable for sensitive skin?

Yes, several products are developed with sensitive skin in mind. For example, Blue Pearlsation Marine Aqua Enriched Cream is described as hypoallergenic and Vegan Zinc Suncream as dermatologically tested.

Are KLAVUU’s products dermatologically tested?

Selected products are dermatologically tested, but this does not apply to the entire range. Among others, Vegan Zinc Suncream is described as dermatologically tested.

Which product is best to start with?

Blue Pearlsation Oneday 8 Cups Marine Collagen Aqua Toner and Blue Pearlsation Marine Aqua Enriched Cream are recommended as a good start for anyone who wants to build a simple skincare routine.

Can KLAVUU be used every day?

Yes. The products are developed for daily use and work well together in a complete skincare routine according to the layering method.

Which skin types is KLAVUU suitable for?

KLAVUU offers products for several skin types, including dry, oily, combination, sensitive, and mature skin. The range includes both hydrating products and products focused on pores and balance.

Discover KLAVUU at Koreanbeauty

KLAVUU combines Korean skincare innovation with pearl extract, marine ingredients, and thoughtful formulations that help the skin feel hydrated, balanced, and full of natural radiance. Thanks to a complete range with cleansers, toners, serums, face creams, and sun protection, it is easy to create a skincare routine where the products complement each other – whether you are new to Korean skincare or want to further develop your current routine.

Explore KLAVUU’s range at Koreanbeauty and find products that suit your skin’s specific needs. With a focus on hydration, skin comfort, and natural glow, KLAVUU offers modern skincare solutions inspired by the Korean skincare philosophy.