What is K-Beauty?

K-Beauty is a collective name for beauty care from South Korea. It includes everything from BB creams, face creams and essence. A South Korean skincare routine can include as many as 10 or more steps..

The content of the products is also very more concentrated than we are used to. Products containing snail extract can contain over 90% snail secretions. This means that the products are well formulated with ingredients from the plant and animal kingdom. South Korean skincare focuses on the use of well-tested and proven nourishing ingredients to moisturize and treat the skin.

Innovative research and development

Korea is constantly in at the forefront of research and development in skincare. This results in high quality products at reasonable prices such as snail products, masks and fermented/fermented skin care products.

New and powerful ingredients

The content of Korean products is much more concentrated than what we are used to. For example, snail creams can contain over 90% snail secretions. Thus, well-composed products with ingredients taken from the plant and animal kingdom.

Super ingredients

Today's skincare consumers value natural and pure ingredients as much as possible. That's why K-Beauty the obvious choice. Skincare from South Korea contains significantly fewer additives than European standards.

This in turn means that the shelf life is shorter than we are used to. Often 2-3 years. That said, it is important to raise awareness of the date stamp to ensure a good product.

Step 1. Oil cleaning

Oil cleansing is the first step in K-BEAUTY. Oil cleansing is designed to remove makeup and impurities. Oil-based cleansing is especially good if you have used a lot of makeup, feel free to use a cotton ball around the eyes to gently remove the eye makeup. It is a gentle and effective cleanser that can be used by everyone, even those with oily skin.

Apply directly to the face using your hands in an upward circular motion. Many people think that people with oily skin cannot use oil cleansers. On the contrary, fat dissolves fat, what the oil cleanser will do is break down any oil-based residues left on the skin, such as makeup, sunscreen, sebum and impurities.

Step 2. Water cleansing

The next step is water cleansing, once you have removed makeup with the oil cleanser, it is important to wash away the remaining grease, sweat and dirt with water cleansing.

A double cleanse ensures that your face is 100% free from all possible impurities. Performing two cleanses in a row is not only done by Koreans, it is also recommended by skin specialists as an effective way to prevent pimples. Apply a water cleanser to an already damp face with circular movements. After this double cleansing method, your skin will feel wonderfully hydrated and balanced.

Step 3: Exfoliate

Exfoliation is more important than many people think and can really do wonders for your skin. Use exfoliation to loosen clogged pores and remove dead skin cells so that improve skin wellness, brightening and helping your other products to be better absorbed.

You can use a mechanical peel as well as a scrub, or a chemical peel, which has ingredients such as lactic or salicylic acid to remove dead skin cells so that new healthy cells can form. Exfoliate no more than twice a week and focus on the T-zone - where blackheads tend to be particularly difficult to remove.

Step 4. Toner

After all the cleansing, it's time to moisturize the skin while balancing the pH balance. While toner can help remove any residue from your cleansing, it also prepares the skin to be extra receptive to absorbing the creams that follow.

Use the toner on a cotton ball and wipe your face after cleansing or pour some in your hands and gently pat it onto your skin. Korean women always pat in their products because they say they absorb better and faster into the skin. You can also spray the toner over your face.

Step 5: Essence

Essences are usually a little thinner in consistency than serums & ampoules. With a high content of active ingredients that will help you to moisturize, even out skin tone, smooth the skin and reduce the appearance of wrinkles.

Essense is used after toner and before your face cream. Gently pat in all over the face for best absorption.

Step 6. Ampoules/Serums

Ampoules, serums or boosters have many names. Most often, serums/ampoules have a thicker consistency with a more potent concentration of ingredients and are often used as precise treatments, such as pigment spots or fine lines around the mouth. If you choose to add this to your routine use it after a toner/essence and let it absorb for a few minutes. before following up with a face cream.

Step 7. Sheet Mask

Sheet Masks are shaped to fit your face. With eyes, nose and mouth. Often the masks contain the same type of ingredients as essence. The masks are made to be used only once, shaped to fit perfectly on your face to seal in moisture to the skin so it has time to absorb all the nutrition and active ingredients. The masks are used for 10-20 minutes and can be used as needed.

Step 8: Eye cream

The most sensitive area of the face is the skin under and around the eyes. Because the skin under the eyes is so sensitive, it is often where the first signs of ageing appear. Therefore, it is important to use an eye cream to moisturize and protect the skin. and reduce the risk of lines and dark circles under the eyes.

Step 9: Face cream

Skin needs moisture to stay healthy and fresh. Korean skincare is especially famous for its lotions that moisturize the skin without leaving it feeling greasy. A rich variety of active ingredients take care of both dry and sensitive as well as oily skin. There is also a variety of BB creams, which are a hybrid between moisturizer, sunscreen and foundation coverage.

Like all Korean skincare products, face creams are made with great ingenuity and advanced formulations. The role of a moisturizer is not only to hydrate the skin, but to but also helps the serum to encapsulate its active ingredients. Using a moisturizer is important, for example after a face mask, as the cream also acts as a barrier and encapsulates the nutrients from the mask.

In Korean skincare, the moisturizer is applied after the serum and essence.

Step 10. UV protection

This is an important step that many people skip. Sunlight consists of UVA rays that penetrate deep into the skin and cause premature aging and, in the worst case, skin cancer. It is therefore a matter of course for us to use sun protection, especially on the face, to protect our skin from the sun's harmful rays.