FRUDIA is a Korean skincare brand that combines the natural power of fruits with modern skincare research. With a focus on gentle yet effective care, FRUDIA has become a well-regarded name in Korean skincare, both in Asia and internationally.
The goal is simple: to provide the skin with intensive hydration, balance, and radiance using nutrient-rich fruit extracts - produced in a way that preserves their full potential.
Philosophy and Background
FRUDIA, a brand from the South Korean company Welcos, is the result of over 30 years of research and development in skincare. The name is a combination of "fruit" and the Greek word "dia," which means "from" or "through." This reflects the brand's philosophy: skincare that draws its power directly from fruit.
FRUDIA's philosophy rests on three pillars:
- Natural ingredients: Fruit is the core of every product.
- Scientific innovation: The formulations are scientifically developed for maximum effect.
- Safety and quality: All products undergo rigorous testing and quality controls.
Manufacturing takes place in South Korea under strict regulations. In line with a "clean beauty" philosophy, many products are vegan, cruelty-free, and tested to minimize skin irritation, making them safe even for sensitive skin. FRUDIA avoids unnecessary additives and always prioritizes the well-being of the skin.
What makes FRUDIA unique?
Fruit instead of water
Unlike many other skincare brands, FRUDIA uses fruit extracts as a base - not water. This means that each product contains a high concentration of active ingredients from the very first drop.
R VITA W™ technology
FRUDIA's patented R VITA W™ technology presses whole fruits at low temperature without heating. The result is:
- Preserved vitamins and antioxidants
- Maximum nutritional content
- Gentle yet effective formulations
Tailored to skin type
FRUDIA's range is clearly divided according to the skin's needs:
- Dry and sensitive skin - blueberry and avocado
- Oily and combination skin - green grapes
- Uneven skin tone and tired skin - citrus
- Mature skin - pomegranate and antioxidants
The products are dermatologically tested and developed for daily use, even for sensitive skin.
Popular products from FRUDIA
FRUDIA Blueberry Hydrating Intensive Cream
A rich face cream designed for dry and sensitive skin, focusing on long-lasting hydration.
Ingredients and Benefits:
- Blueberry extract rich in antioxidants
- Honey that strengthens the skin barrier
- Provides soft and supple skin for up to 72 hours
Usage: Apply as the last step in the skincare routine, morning and evening. Perfect for those who want deep hydration and comfort all day.
FRUDIA Blueberry Hydrating Serum
A light, vegan serum that is quickly absorbed and provides intense moisture.
Ingredients and Benefits:
- 71% blueberry extract
- Panthenol that soothes and strengthens
- Improves skin's elasticity and radiance
Usage: Apply after toner and before face cream. An excellent choice for daily hydration without stickiness.
FRUDIA Green Grape Pore Control Serum
Developed for oily and combination skin with a focus on pores and sebum control.
Ingredients and Benefits:
- Green grapes with natural tannins
- Regulates sebum production
- Provides a smoother skin texture and matte finish
Usage: Use a few drops on cleansed skin before cream. For those who want to balance the skin without drying it out.
FRUDIA Citrus Brightening Toner
A refreshing facial toner that gives radiance and a more even skin tone.
Ingredients and Benefits:
- Jeju mandarins rich in vitamin C
- Soft exfoliating effect
- Gives the skin clarity and glow
Usage: Sweep over the face after cleansing, morning and evening. A simple step for brighter and more radiant skin.
Skincare routine with FRUDIA
Cleansing
Removes dirt, sebum, and makeup
- Gently cleanses the pores
- Prepares the skin for subsequent steps
Toner
Restores skin's balance
- Provides light hydration
- Improves serum absorption
Serum
Treats the skin's specific needs
- Tightens pores
- Provides deep nourishment
Cream
Locks in moisture and active ingredients
- Provides protection and comfort
- Maintains skin's balance
The routine can be easily adjusted by changing the series depending on skin type and season.
Common questions about FRUDIA
Is FRUDIA vegan?
Many FRUDIA products are completely vegan and several are vegan certified. This is clearly stated on each product.
Is FRUDIA cruelty-free?
Yes, FRUDIA is cruelty-free and does not test its products on animals.
Is FRUDIA suitable for sensitive skin?
Yes, several products are irritation tested and specially developed for sensitive skin.
Is FRUDIA dermatologically tested?
Many products have undergone dermatological tests for safety and mildness.
Which FRUDIA series is best for dry skin?
The blueberry and avocado series are specially adapted for dry and sensitive skin.
Can FRUDIA be used daily?
Yes, the products are designed for daily use, morning and evening.
Is FRUDIA naturally based?
FRUDIA uses fruit-based extracts and avoids unnecessary additives.
Conclusion - discover the power of fruits
FRUDIA combines natural ingredients, years of research, and modern Korean skincare philosophy in every product. With a focus on safety, quality, and visible results, FRUDIA is the obvious choice for those seeking balanced hydration and natural radiance for your skin.
Discover FRUDIA and let the power of fruits become an important part of your skincare routine.
