ETUDE

Since its inception in 1985 ETUDE, originally known as Etude House has emerged as one of South Korea's most prominent beauty brands. With over three decades in the business, the ETUDE is synonymous with innovation, quality and playfulness, a combination that appeals to a global audience.

ETUDE is a celebration of the joy and simplicity of beauty. By offering products that combine playful aesthetics with scientifically proven formulas, the brand has captured hearts around the world. Not only are their products skin-friendly and gentle, but they are also made with the finest ingredients, which is the result of over 30 years of expertise in hand-picking components and advanced product development.

The brand's skincare ranges, such as the soothing Soon Jung and the deeply nourishing Moistfull Collagen have become iconic. These ranges, popular globally, promise to deliver both immediate results and long-lasting skincare benefits. Soon Jung-The series, with products such as 2x Barrier Intensive Cream and pH 5.5 Relief Toner are perfect for sensitive skin, while Moistfull Collagen-is deeply moisturizing and gives the skin a resilient and youthful glow.