Explore 2024's hottest trends in Korean skincare

Korean skincare, often abbreviated as K-Beauty. You may have heard about its growing popularity around the world, but what is it that makes Korean skincare so special? For those who are new to this field, we will introduce some of our best-selling Korean skincare brands, and compare their unique benefits and strengths. From ingredients closely linked to nature to innovative skincare formulas, K-Beauty offers something for everyone, regardless of skin type. This is a perfect chance for you to get a better understanding of K-Beauty and how these products can improve your skincare routine!

2024's most popular brands and products


Anua is a relatively new brand in the Korean beauty industry, which has made a strong impression with its unique philosophy and commitment to clean and sustainable skincare. Founded with a vision to offer gentle yet effective skincare products, the brand has quickly become popular with those who value natural ingredients and environmental awareness. Anua's core philosophy is to create products that are gentle on the skin and kind to the planet, which is reflected in their use of natural, plant-based ingredients and pursuit of eco-friendly production processes.

Among Anua's signature products are "Heartleaf 77% Soothing Toner", "Heartleaf 77% Clear Pad 70 Sheets" and "Heartleaf 70% Intense Calming Cream", all of which have become customer favorites thanks to their effectiveness and natural ingredients.

Beauty of Joseon 

Beauty of Joseon is a prominent brand in the Korean beauty industry, known for successfully combining traditional ingredients with modern skincare techniques. Drawing inspiration from the beauty rituals of the Joseon Dynasty, the brand has established itself as an advocate for preserving these traditional practices while offering effective and innovative skincare products. Beauty of Joseon is distinguished by its commitment to using high-quality, natural ingredients such as ginseng, which is known for its rejuvenating properties and ability to improve skin elasticity and radiance.

With a desire to create products that are both powerful and gentle on the skin, the Beauty of Joseon won the hearts of consumers seeking a balance between tradition and innovation. The brand's dedication to using ingredients with proven skin benefits and their origins in Korean culture has made them a favorite among those who appreciate a deeper meaning and story behind their skincare products.

Among their most popular products include "Beauty of Joseon Dynasty Cream" and "Beauty of Joseon Relief Sun", both of which have become popular for their nourishing properties and ability to improve skin health and appearance. These products reflect Beauty of Joseon's core values: bringing together the past and the present to create something beautiful and sustainable for the skin.


COSRX, founded in Seoul in 2013, is a South Korean skincare brand that has become known for its innovative and effective products. With a core philosophy of offering products for individual skin concerns, the brand has COSRX has won several prestigious awards and become a favorite brand both in South Korea and internationally. The brand focuses on transparent and effective ingredients that are gentle on even the most sensitive skin. Their products are hypoallergenic, paraben-free, and 100% natural. cruelty-free.

COSRX the range includes a range of products for all skin types, whether you have dry, oily, combination or normal skin. They are particularly well known for their products containing the ingredient snail mucus, a classic of the K-Beauty that offers unique benefits to the skin. Among their popular products are "COSRX Advanced Snail 96 Mucin Power Essence", a toner rich in snail mucin, "COSRX Advanced Snail 92 All In One Cream", an all-in-one day cream, and "COSRX Acne Pimple Master Patch", a spot treatment for acne.

COSRX:s commitment to skin-friendly ingredients and their quest to give customers a better tomorrow makes them an attractive player in the skincare world, with products that soothe irritated skin and offer effective solutions for various skin problems.


Goodal is a prominent skincare brand in the Korean beauty industry that has gained much attention for its combination of traditional Korean beauty and innovative research. With a foundation that is deeply rooted in South Korea's rich natural and cultural heritage, it focuses on Goodal on using natural and organically sourced ingredients, reflecting their commitment to both skin health and environmental awareness.

Goodal was founded with the ambition to offer skincare products that are both effective and gentle, and has quickly become popular with those who value products that combine the best of nature with scientific innovation. Their philosophy is to create products that not only care for the skin but also contribute to a sustainable future, which permeates everything they do.

Among Goodal's most beloved products are "Green Tangerine Vita C Dark Spot Serum" and "Green Tangerine Vita C Dark Spot Care Cream", both of which have become favorites thanks to their unique formulations that provide intense nourishment and moisture to the skin. These products are proof of Goodal's ability to create innovative skincare products that really make a difference to the appearance and well-being of the skin.


Mixsoon is a skincare brand in the Korean beauty industry that has made a name for itself through its clean and minimalist philosophy. The brand distinguishes itself by focusing on simplicity and purity in its products, often using a 'single-ingredient' approach. This unique approach means that each product usually contains one main ingredient, resulting in clean and transparent skincare.

Founded with a vision of providing gentle and effective products, the company has mixsoon gained popularity among those who value a simple yet powerful skincare routine. Their commitment to using fewer, but carefully selected and natural ingredients, reflects a deep respect for both the skin and the environment.

Among Mixsoon's best-selling products are their "Bean Essence" and "Bean Toner", which have both been praised for their ability to effectively moisturize and nourish the skin with minimal ingredients. These products are a perfect example of mixsoon's ability to deliver simple, yet powerful skincare that meets the highest expectations of skincare enthusiasts.

Pyunkang Yul

Pyunkang Yul is a unique skincare brand in the Korean beauty industry, created by the famous Pyunkang Oriental Medicine Clinic, known for its expertise in treating atopic skin conditions. The brand sets itself apart through its in-depth understanding of the skin's needs and a strong focus on minimalism in its formulations. This means that only the most necessary and effective ingredients are used, making Pyunkang Yul's products ideal for sensitive and irritated skin.

Pyunkang Yul was founded with the aim to create products that are gentle yet provide maximum benefit to the skin, using as few ingredients as possible. This philosophy has led to the brand quickly gaining recognition from those looking for skincare solutions that are effective, yet gentle and free from unnecessary additives.

Some of Pyunkang Yul's most popular products include "Essence Toner" and "Nutrition Cream", which have both become favorites for their ability to deeply hydrate and soothe the skin. These products symbolize Pyunkang Yul's commitment to providing simple yet effective skincare solutions that suit even the most sensitive skin types.

Round Lab

Round Lab is an esteemed skincare brand in the Korean beauty industry, which since its launch in 2017 has become known for its innovative and high-quality products. The brand has made a name for itself by focusing on skincare solutions that combat signs of fatigue and stress, something that has become increasingly relevant in today's fast-paced and hectic society. Their philosophy is to offer products that restore and maintain the skin's natural glow and health.

Founded with a vision of offering products that revitalize and revive the skin, the company uses Round Lab high quality and natural ingredients. Their products are formulated with a special focus on restoring the skin's radiance and vitality, making them ideal for those who live an active and busy life.

Among their most popular products are "Birch Juice Moisturizing Sunscreen" and "1025 Dokdo Cream", both of which have won praise for their ability to intensely moisturize and soothe the skin. These products are a clear example of Round Lab's commitment to combining nature and science to create skincare products that not only care for the skin but also contribute to a sense of well-being and relaxation.


SOME BY MI is a dynamic and innovative skincare brand from South Korea that has attracted a lot of attention globally since its launch. The brand, whose name symbolizes "Something By Miracle", was founded with a vision to create effective beauty solutions for a variety of skin types and skin concerns.

The brand's unique philosophy and commitment to using safe and natural ingredients has resulted in a range of high quality products that offer both safety and effectiveness. SOME BY MI is particularly known for its ability to create products that are gentle yet powerful, delivering quick and visible results.

Among SOME BY MI's best-selling products are their AHA, BHA, PHA 30 Days Miracle series is particularly prominent. This range has received much attention for its ability to effectively improve the condition of the skin within a short period of time. Combining exfoliating acids with natural extracts, the products in the range have become popular for their balanced and effective skincare routine. SOME BY MI continues to be a brand to be reckoned with in the global beauty industry, attracting both skincare experts and consumers seeking effective products for their skincare concerns.


Torriden is an innovative skincare brand within the K-Beauty-world, which has made its mark through its unique approach to personal beauty. The brand aims to be part of each individual's journey towards optimal beauty, which is reflected in their versatile and effective skincare products. Torriden has created a unique identity in the market by offering customized solutions to suit a variety of skin types and needs.

With a foundation built on scientific research and innovation, the Torriden developed product ranges that focus on key ingredients such as hyaluronic acid, ceramides and centella asiatica. These ingredients are carefully selected to provide optimal moisture, nourishment and repair to the skin, making Torrid's products both effective and sought after.

Among Torriden's most popular products, we find the series DIVE-IN, which is specifically designed to reduce the appearance of fine lines and wrinkles, and to promote youthful and radiant skin. Known to provide immediate and long-term results, their products have become favorites among consumers looking for quality and reliable skincare products. Torriden stands for a modern approach to beauty, where science meets naturalness to create products that really make a difference.


In our exploration of K-Beauty-the world, we have have taken a closer look at some of the most popular Korean skincare brands. Each brand, from Anua to Torriden offers unique benefits and specialties, reflecting the richness and diversity of Korean skincare. Whether it's Anua's commitment to sustainability and natural ingredients, Beauty of Joseon's fusion of tradition and innovation, or COSRXs focus on individual skin concerns, these brands demonstrate how K-Beauty continuously innovating and improving the world of skincare.

In addition, we have seen how Goodal and mixsoon harness the power of natural extracts, while Pyunkang Yul and Round Lab takes a minimalist but effective approach. SOME BY MI and Torriden on the other hand, emphasizes innovation and tailor-made solutions for the skin.

Through this text, we hope that you have gained a deeper understanding of K-Beauty and inspiration to incorporate these brands into your own skincare routine. K-Beauty is not just a trend, it is a philosophy that emphasizes quality, innovation and respect for the skin. No matter your skin type or needs, there's a Korean skincare brand out there that can offer exactly what your skin needs to glow.