UNLEASHIA is a Korean makeup brand that distinguishes itself by its dedication to creativity, self-expression and innovation in the beauty industry. Founded in the bustling city of Seoul by makeup artist Yuna Lee, the brand challenges UNLEASHIA traditional beauty norms and promotes individuality. The brand's vision is to empower people to embrace their uniqueness and self-expression through a comprehensive and inclusive product line, tailored to different skin tones and styles.

Quality and commitment

UNLEASHIA's products are known for their high quality, cruelty-free ingredients and their ability to meet the needs of a diverse range of consumers. One of their most prominent features is the use of glittery makeup, which is at the heart of their product range. The brand prides itself on being a member of PETA, which ensures that their makeup products are in fact cruelty-free and vegan. This is reflected in their commitment to ecocentric principles, where they also focus on creating products that are gentle to use, biodegradable and packaged in eco-friendly materials.

The name that reflects a philosophy of freedom and utopia

The name UNLEASHIA comes from a combination of the words 'unleash' and 'utopia', reflecting the brand's philosophy of encouraging individuals to 'unleash' themselves and live in a 'utopia' where they can be true to themselves. In keeping with this philosophy, the brand offers UNLEASHIA a wide range of sparkling makeup products that support individuals' quest to find their true beauty and discover their charm, while freeing themselves from global and local beauty norms.

A world of creative possibilities

For those who are interested in exploring and expressing their uniqueness through makeup, the range offers UNLEASHIA offers a world of opportunities to shine and highlight their individual style in a responsible and creative way.