{"title":"Beauty of Joseon","description":"\u003cp\u003eDo you dream of a skincare routine that gives radiance, strengthens the skin barrier, and at the same time offers gentle yet effective care for all skin types? \u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e is a leading name in Korean skincare and has quickly become a global favorite. Inspired by the beauty rituals from the Joseon dynasty, the brand combines traditional herbal extracts with modern dermatological research – a perfect harmony that delivers visible results and skincare that truly makes a difference.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePhilosophy and Background\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBeauty of Joseon was founded with a clear vision: to preserve and further develop the heritage of Korean \u003cstrong\u003ehanbang\u003c\/strong\u003e (traditional herbal medicine) by combining it with modern skincare research. The brand draws its inspiration from the \u003cstrong\u003ebeauty ideals of the Joseon dynasty\u003c\/strong\u003e, where the focus was on natural radiance and healthy skin rather than heavy layers of makeup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eCertifications:\u003c\/strong\u003e The products are approved by \u003cstrong\u003eKFDA\u003c\/strong\u003e (Korea Food and Drug Administration) and many are \u003cstrong\u003eECOCERT-certified\u003c\/strong\u003e, ensuring both safety and sustainability.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCruelty free:\u003c\/strong\u003e The brand is completely free from animal testing and develops its products with respect for both humans and the environment.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eVegan options:\u003c\/strong\u003e Many products in the range are vegan, although some contain ingredients like snail secretion or honey.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDermatologically tested:\u003c\/strong\u003e All products are designed to suit even sensitive skin and undergo testing to ensure high tolerance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBeauty of Joseon works to offer \u003cstrong\u003eclean and effective skincare\u003c\/strong\u003e, free from unnecessary additives and harsh chemicals, with the aim of creating products that promote balance, safety, and long-lasting results.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhat makes Beauty of Joseon unique?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe brand's strength lies in its unique combination of \u003cstrong\u003etraditional herbs and modern active ingredients\u003c\/strong\u003e, which together create balanced and effective skincare.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Ingredients and Their Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eGinseng:\u003c\/strong\u003e A powerful anti-aging ingredient that stimulates blood circulation and improves skin elasticity for a more youthful glow.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eRice extract:\u003c\/strong\u003e A timeless beauty secret that gives the skin a clearer and more even tone.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePropolis and honey:\u003c\/strong\u003e Soothe and hydrate while offering anti-inflammatory properties to care for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eGreen tea and mugwort:\u003c\/strong\u003e Filled with antioxidants that protect the skin against free radicals and help balance the skin's natural oils.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSnail secretion:\u003c\/strong\u003e A nutrient-rich ingredient full of peptides and mucin, which strengthens and repairs the skin barrier for better resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eSuitable for All Skin Types\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSensitive skin:\u003c\/strong\u003e Formulated to be hypoallergenic and free from irritating alcohols and strong fragrances, making it gentle even for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOily and acne-prone skin:\u003c\/strong\u003e With balancing ingredients like niacinamide, green tea, and propolis, the products help control sebum production and minimize pore size.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDry and mature skin:\u003c\/strong\u003e Enriched with ginseng, snail secretion, and hyaluronic acid for intense hydration and improved firmness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBeauty of Joseon offers skincare that is \u003cstrong\u003egentle yet effective\u003c\/strong\u003e, perfectly tailored for all skin types. Through the layering method, the products can be customized to meet your specific needs, while enhances your skin health deeply.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003ePopular products from Beauty of Joseon\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eRadiance Cleansing Balm\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA luxurious, sorbet-like cleansing balm that melts into the skin and effectively removes makeup, sunscreen, and impurities without disturbing the skin's natural moisture balance. The gentle formula is enriched with nourishing ingredients that leave the skin soft, clean, and hydrated after each use, perfect for daily cleansing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRice extract\u003c\/strong\u003e – Evens out skin tone and provides a clearer complexion.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSea buckthorn extract\u003c\/strong\u003e – Filled with vitamin C and powerful antioxidants.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBeeswax\u003c\/strong\u003e – Protects the skin and locks in moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Perfect as the first step in your evening routine. Gently massage the balm to dissolve makeup and sunscreen, then rinse off with lukewarm water.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/products\/beauty-of-joseon-radiance-cleansing-balm-100ml\" title=\"Buy Beauty of Joseon Radiance Cleansing Balm – luxurious cleansing balm that removes makeup and sunscreen without drying out\"\u003e\u003cstrong\u003eBuy Beauty of Joseon Radiance Cleansing Balm here.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGlow Serum – Propolis + Niacinamide\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA high-performance serum that effectively balances the skin, deeply hydrates, and provides a radiant glow. Perfect for those who want a more even skin tone and a fresh, revitalized feeling every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e60% Propolis\u003c\/strong\u003e – Soothes inflammation and deeply hydrates.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e2% Niacinamide\u003c\/strong\u003e – Refines pores and evens out skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Ideal for normal to oily skin. Apply after toner, morning and evening, for best results.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/products\/beauty-of-joseon-glow-serum-30ml\" title=\"Buy Beauty of Joseon Glow Serum – serum with propolis and niacinamide that strengthens the skin barrier, soothes, and gives glow\"\u003e\u003cstrong\u003eBuy Beauty of Joseon Glow Serum here.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eRepair Serum – Ginseng + Snail Mucin\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA nutrient-rich serum designed to strengthen, repair, and deeply hydrate the skin. With its active ingredients, it helps improve skin elasticity, provide glow, and protect against external stressors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eGinseng\u003c\/strong\u003e – Stimulates blood circulation and improves skin elasticity.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSnail secretion\u003c\/strong\u003e – Hydrates, repairs, and minimizes fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Apply on cleansed skin, preferably as part of your evening routine to optimize skin recovery.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/products\/beauty-of-joseon-revive-serum-30ml\" title=\"Buy Beauty of Joseon Repair Serum – serum with ginseng and snail slime that hydrates, repairs, and provides firmer skin\"\u003e\u003cstrong\u003eBuy Beauty of Joseon Repair Serum here.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eRelief Sun – Rice + Probiotics SPF 50+\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA globally acclaimed sunscreen with a lightweight formula that is quickly absorbed by the skin and leaves no sticky feeling. Its nurturing properties help hydrate the skin while protecting against harmful UV rays, making it perfect for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e30% Rice extract\u003c\/strong\u003e – Soothes the skin and provides nutrition.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eProbiotics\u003c\/strong\u003e – Strengthens the skin barrier and balances the microflora.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Promotes an even skin tone and natural glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Use as the last step in your morning routine. The cream absorbs quickly without leaving a white residue.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/products\/beauty-of-joseon-relief-sun-50ml\" title=\"Buy Beauty of Joseon Relief Sun SPF50 – sunscreen with rice and probiotics that protects, hydrates, and strengthens the skin barrier\"\u003e\u003cstrong\u003eBuy Beauty of Joseon Relief Sun SPF50 here.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDynasty Cream\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAn iconic face cream that not only deeply hydrates but also creates a radiant \"glass skin\" effect for an even and healthy glow. Perfect for all skin types looking to achieve a naturally fresh finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e – Provides intense and long-lasting hydration.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSqualane and Shea Butter\u003c\/strong\u003e – Softens and strengthens the skin's barrier.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHoney and Niacinamide\u003c\/strong\u003e – Hydrates and evens out skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e Apply morning and evening as the last step in your skincare routine. Don't forget sunscreen during the day for optimal protection.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/products\/beauty-of-joseon-dynasty-cream\" title=\"Buy Beauty of Joseon Dynasty Cream – nourishing face cream with rice, ginseng, and herbal extracts that hydrates and gives glow\"\u003e\u003cstrong\u003eBuy Beauty of Joseon Dynasty Cream here.\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eSkincare routine with Beauty of Joseon\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eStep 1 – Cleansing\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRadiance Cleansing Balm effectively removes makeup, sunscreen, and impurities.\u003c\/li\u003e\n\u003cli\u003eThe skin is left clean, soft, and hydrated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStep 2 – Toner\/Essence\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGinseng Essence Water hydrates and prepares the skin for the following steps.\u003c\/li\u003e\n\u003cli\u003eEnriched with ginseng and niacinamide to provide a radiant glow and more even skin tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStep 3 – Serum\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGlow Serum boosts skin radiance and visibly reduces pore size.\u003c\/li\u003e\n\u003cli\u003eRepair Serum supports skin recovery and counteracts signs of aging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStep 4 – Moisturizer\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDynasty Cream locks in moisture and strengthens the skin barrier.\u003c\/li\u003e\n\u003cli\u003eProvides improved elasticity and long-lasting, deep hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStep 5 – Sunscreen (daytime)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRelief Sun SPF 50+ provides strong protection against UV rays.\u003c\/li\u003e\n\u003cli\u003eSoothes the skin and leaves a fresh, natural finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eCommon questions about Beauty of Joseon\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Beauty of Joseon cruelty-free?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes, Beauty of Joseon is completely cruelty-free and does not sell its products in countries where animal testing is required.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Beauty of Joseon vegan?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eMost of the brand's products are vegan. However, some products contain ingredients like snail secretion or honey.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eIs Beauty of Joseon suitable for sensitive skin?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAbsolutely. The products are hypoallergenic and dermatologically tested to be gentle even for sensitive skin.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat skin types are suitable for Beauty of Joseon?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSensitive skin\u003c\/strong\u003e: The products contain mild and soothing ingredients suitable for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDry skin\u003c\/strong\u003e: Ginseng and hyaluronic acid provide intense hydration.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eOily skin\u003c\/strong\u003e: Niacinamide helps balance the skin and refine pores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAre the products dermatologically tested?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYes, all products are carefully dermatologically tested and meet high safety standards to minimize the risk of irritation.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat are Beauty of Joseon's most popular products?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAmong the most loved products, you will find Glow Serum, Relief Sun SPF50+, Dynasty Cream, Radiance Cleansing Balm, and Repair Serum.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDiscover Beauty of Joseon – Korean skincare for glow and a strong skin barrier\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e combines the best in Korean skincare: traditional herbs, modern science, and a philosophy that focuses on skin health. With \u003cstrong\u003enatural ingredients, cruelty free products, and dermatologically tested formulations\u003c\/strong\u003e, the brand has become a global favorite, suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003eCurious to discover the difference? Explore our range from \u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e and build a skincare routine with serums, creams, and sun protection – for balanced, hydrated skin with a natural, radiant glow.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Beauty of Joseon cruelty-free?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, Beauty of Joseon is completely cruelty-free and does not sell its products in countries where animal testing is required.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Beauty of Joseon vegan?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Most of the brand's products are vegan. However, some products contain ingredients like snail secretion or honey.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Beauty of Joseon suitable for sensitive skin?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Absolutely. The products are hypoallergenic and dermatologically tested to be gentle even for sensitive skin.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What skin types is Beauty of Joseon suitable for?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Sensitive skin: The products contain mild and soothing ingredients suitable for sensitive skin. Dry skin: Ginseng and hyaluronic acid provide intense hydration. Oily skin: Niacinamide helps balance the skin and refine pores.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are the products dermatologically tested?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, all products are carefully dermatologically tested and meet high safety standards to minimize the risk of irritation.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What are Beauty of Joseon's most popular products?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Among the most loved products, you will find Glow Serum, Relief Sun SPF50+, Dynasty Cream, Radiance Cleansing Balm, and Repair Serum.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","products":[{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Ginseng Essence Water 150ml","description":"\u003cp\u003e\u003cstrong\u003eGive your skin an intensive moisture boost and radiant glow with Beauty of Joseon – Ginseng Essence Water.\u003c\/strong\u003e This advanced essence toner combines ginseng and niacinamide to strengthen the skin barrier, balance oil production, and create an even, healthy skin tone.\u003c\/p\u003e\n\u003cp\u003eThe formula has a light consistency that is quickly absorbed and feels pleasant on the skin. With a powerful combination of multiple types of ginseng extracts, fermented ginseng, glycerin, and hyaluronic acid, it provides nourishment and long-lasting hydration. Niacinamide and adenosine work to regulate sebum production, reduce unevenness, and improve skin elasticity, while antioxidants protect against harmful free radicals. \u003cstrong\u003eThe result?\u003c\/strong\u003e Softer, more balanced skin that radiates natural glow and health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides skin with intensive and long-lasting hydration without feeling sticky.\u003c\/li\u003e\n\u003cli\u003eEvens out and improves skin tone with the power of niacinamide and ginseng.\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin barrier and effectively protects against external stressors.\u003c\/li\u003e\n\u003cli\u003eBalances skin's moisture levels and regulates excess sebum production.\u003c\/li\u003e\n\u003cli\u003eSoothes redness and irritation with fermented and plant-based extracts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water + Ginseng Complex\u003c\/strong\u003e – Provides nourishment, protects against antioxidants, and supports the skin's natural renewal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone, reduces pigmentation, and regulates sebum production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin, Propanediol \u0026amp; Butylene Glycol\u003c\/strong\u003e – Moisture-binding ingredients that effectively soften the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e – Provides deep hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol, Allantoin \u0026amp; Dipotassium Glycyrrhizate\u003c\/strong\u003e – Soothes and repairs the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e – Improves skin elasticity and reduces fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply the product morning and evening after cleansing, but before using serum, essence, or moisturizer.\u003c\/li\u003e\n\u003cli\u003eDrop a few drops into the palm of your hand or onto a cotton pad.\u003c\/li\u003e\n\u003cli\u003eGently pat the product over the face and neck, without pulling or applying unnecessary pressure.\u003c\/li\u003e\n\u003cli\u003eLet the product absorb completely before proceeding to the next step in your skincare routine.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":39340020957262,"sku":"1097212003","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/products\/Essence-storlek_3_e7a4545a-8644-470d-bd71-880233a6d041.png?v=1743600782"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol","title":"Calming Serum : Green Tea + Panthenol","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon – Calming Serum Green Tea + Panthenol\u003c\/strong\u003e is a lightweight serum designed to soothe and hydrate stressed and irritated skin. The formula is based on green tea water and mugwort extract – two ingredients well-known for their nourishing and soothing properties.\u003c\/p\u003e\n\u003cp\u003eThe serum is also enriched with panthenol which strengthens the skin barrier, while glycerin, betaine, and sodium hyaluronate help retain moisture in the skin. Together with allantoin and dipotassium glycyrrhizate, the serum helps restore the skin's comfort, balance, and reduce irritation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with Camellia Sinensis Leaf Water\u003c\/li\u003e\n\u003cli\u003eEnriched with Artemisia Capillaris Extract\u003c\/li\u003e\n\u003cli\u003ePanthenol strengthens and protects the skin barrier\u003c\/li\u003e\n\u003cli\u003eEffectively hydrates with glycerin and sodium hyaluronate\u003c\/li\u003e\n\u003cli\u003eLight and fast-absorbing formula for smooth application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Sinensis Leaf Water\u003c\/strong\u003e – Water from green tea leaves that has a soothing effect on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArtemisia Capillaris Extract\u003c\/strong\u003e – A plant extract that helps maintain the skin's well-being.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e – Strengthens the skin's protective barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDipotassium Glycyrrhizate\u003c\/strong\u003e – A substance from licorice root that soothes the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e – Provides deep hydration to the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e – Nourishes and soothes the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 2–3 drops to clean and dry skin.\u003c\/li\u003e\n\u003cli\u003eGently pat the serum until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish with your favorite moisturizer.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667885605188,"sku":"1089210993","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667885637956,"sku":"JSMS01-SCR60","price":339.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/products\/Essence-storlek_5.png?v=1743600781"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Glow Serum : Propolis + Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eExperience your skin's natural glow with Beauty of Joseon Glow Serum,\u003c\/strong\u003e a high-quality formula containing 60% propolis and 2% niacinamide. The serum is designed to soothe, hydrate, and provide the skin with an even and radiant 'glass skin' finish. It helps balance sebum production, reduces visible pores, and soothes stressed skin, all without feeling sticky.\u003c\/p\u003e\n\u003cp\u003eThe formula applies smoothly both morning and night with a silky, light honey-like consistency that leaves the skin with a fresh and refreshing glow. The product is alcohol-free, free from added colorants and fragrance, and is also suitable for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing and antibacterial effect\u003c\/strong\u003e thanks to high levels of propolis – relieves skin irritations and strengthens the skin's natural protective barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvens skin tone and improves radiance\u003c\/strong\u003e with the help of niacinamide – reduces redness, diminishes pigmentation, and provides a natural glow.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMild exfoliation and pore reduction\u003c\/strong\u003e with 0.5% BHA (betaine salicylate) – cleanses pores and smooths the skin's texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight yet hydrating formula\u003c\/strong\u003e – absorbs quickly without feeling sticky, making it ideal for layer-by-layer application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePropolis extract (60%)\u003c\/strong\u003e – Has anti-inflammatory and restorative properties that promote cell renewal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (2%)\u003c\/strong\u003e – Acts brightening, evens skin tone, and strengthens the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBHA (Betaine Salicylate, 0.5%)\u003c\/strong\u003e – Dissolves blackheads and helps regulate sebum production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNurturing extracts\u003c\/strong\u003e – Contains Tamanu oil, Tea Tree, Centella Asiatica, Lotus, and other herbal extracts to create balance and soothe the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 2–3 drops to cleansed skin, morning and night.\u003c\/li\u003e\n\u003cli\u003eGently massage the product until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish with a moisturizer and apply sunscreen during the day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThe serum can be applied as a first step for oily skin or after a toner for dry or hypersensitive skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667920142660,"sku":"1106269552","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667920175428,"sku":"JSMS01-Sg60","price":339.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/GlowSerum.png?v=1756640693"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"Dynasty Cream","description":"\u003cp\u003e\u003cstrong\u003eAchieve a radiant “glass skin” effect with Beauty of Joseon – Dynasty Cream\u003c\/strong\u003e, a luxurious and silky face cream that combines moisturizing rice water, strengthening ginseng, and balancing niacinamide for intensely hydrated, plump, and fresh skin.\u003c\/p\u003e\n\u003cp\u003eThis high-quality cream contains rice, ginseng, squalane, and niacinamide in a firm, creamy texture that is quickly absorbed by the skin without leaving a sticky feeling. The result is intense hydration and a subtle glow, perfect both under makeup and as part of your nightly skincare routine. Niacinamide and squalane work effectively to balance the skin's oil production and even out the skin tone. The clean formula, free from silicones and fragrance, also makes the product gentle and perfectly suited for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting hydration with rice and ginseng.\u003c\/li\u003e\n\u003cli\u003eEffectively balances oil and moisture levels with squalane and niacinamide.\u003c\/li\u003e\n\u003cli\u003eProvides a healthy glow and \"glass skin\" finish.\u003c\/li\u003e\n\u003cli\u003eFirm, non-sticky consistency that is quickly absorbed by the skin.\u003c\/li\u003e\n\u003cli\u003eSuitable for use both day and night, as a base under makeup or as part of the evening routine.\u003c\/li\u003e\n\u003cli\u003eGentle formulation, also suitable for sensitive and mature skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Bran Water\u003c\/strong\u003e – Moisturizing and soothing, enriched with vitamins B, C, E, and essential minerals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water\u003c\/strong\u003e – Revitalizes the skin, stimulates cell renewal, and provides antioxidant protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone, regulates oil production, and promotes clearer skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e – Hydrates and strengthens the skin barrier without clogging pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e – Binds moisture at multiple levels and provides a plumping effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e – Strengthens the skin's barrier function and preserves moisture levels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e – Contributes to a smoother and softer skin texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply to cleansed skin after serum or essence, both morning and evening.\u003c\/li\u003e\n\u003cli\u003eUse a small amount (equivalent to a coin for normal to dry skin, or half pea size for oily or acne-prone skin) and gently massage in with fingertips until the cream is fully absorbed.\u003c\/li\u003e\n\u003cli\u003eThe product works excellently under makeup and SPF during the day, and is ideal as a luxurious and nourishing night cream.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Beauty of Joseon","offers":[{"title":"50ml","offer_id":49117019570500,"sku":"JSMS01-CR-1","price":329.0,"currency_code":"SEK","in_stock":true},{"title":"100ml","offer_id":49117019603268,"sku":"JSMS01-CR100","price":449.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/DynastyCream50ml.png?v=1743600778"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"Revive Serum : Ginseng + Snail Mucin","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon – Revive Serum: Ginseng + Snail Mucin\u003c\/strong\u003e is a repairing serum designed to enhance skin elasticity and vitality. The serum is based on ginseng water and snail secretion filtrate – two powerful ingredients that provide nourishment and intense hydration to the skin.\u003c\/p\u003e\n\u003cp\u003eThe formula is also enriched with niacinamide and adenosine, which work together to even out skin tone and reduce fine lines. At the same time, centella asiatica and other plant extracts help to soothe the skin, while three different forms of hyaluronic acid ensure optimal moisture balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with Panax Ginseng Root Water as a base.\u003c\/li\u003e\n\u003cli\u003eFormulated with Snail Secretion Filtrate to improve skin elasticity.\u003c\/li\u003e\n\u003cli\u003eContains Niacinamide to promote a more even skin tone.\u003c\/li\u003e\n\u003cli\u003eA blend of three forms of hyaluronic acid provides deep hydration.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Water and Extract\u003c\/strong\u003e – Promotes skin vitality and radiance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSnail Secretion Filtrate\u003c\/strong\u003e – Well-known for its moisturizing and repairing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Contributes to a more even skin tone and improved texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e – Reduces the appearance of fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid Complex\u003c\/strong\u003e – A blend of Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, and Sodium Acetylated Hyaluronate that provides deep hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Extract\u003c\/strong\u003e – Has a soothing effect on the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 2–3 drops to clean and cleansed skin.\u003c\/li\u003e\n\u003cli\u003eGently massage the serum with light tapping motions until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish by applying a moisturizer to lock in moisture.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667934593348,"sku":"1106273726","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667934626116,"sku":"JSMS01-SRVR60","price":339.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/ReviveSerumGinseng_SnailMucin.png?v=1758461508"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin","title":"Glow Deep Serum : Rice + Alpha-Arbutin","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon – Glow Deep Serum impresses from the first application.\u003c\/strong\u003e This serum combines Korean tradition with modern skincare to promote a naturally radiant and even skin tone. With a well-balanced formulation of rice extract and alpha-arbutin, this serum is an effective solution for glowing and fresh skin.\u003c\/p\u003e\n\u003cp\u003eThe serum works effectively deep down to counteract dark spots and unevenness by specifically treating pigmentation. At the same time, it helps to hydrate the skin and enhance its natural glow. The lightweight and fast-absorbing formula makes it an excellent addition to your evening routine, especially for those who want to improve skin tone and texture over time in a caring and long-term way.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively reduces dark spots and evens out skin tone with alpha-arbutin.\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin barrier and improves skin texture with niacinamide.\u003c\/li\u003e\n\u003cli\u003eSoothes the skin and reduces stress with antioxidant and nurturing extracts that contribute to balance and calm.\u003c\/li\u003e\n\u003cli\u003eQuickly absorbed and has a light formula, ideal for use in the evening routine.\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha-Arbutin (2%)\u003c\/strong\u003e – Effectively reduces dark spots and pigmentation by inhibiting melanin production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa Bran Water, approx. 68%\u003c\/strong\u003e – Hydrates the skin and provides a radiant finish while delivering amino acids and minerals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone, strengthens the skin's barrier function, and counteracts acne.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoptis Japonica Root Extract\u003c\/strong\u003e – Acts as an antioxidant and has soothing properties that care for the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycine Soja (Soybean Extract)\u003c\/strong\u003e – An effective antioxidant with emollient and soothing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e – Soothes the skin, hydrates, and strengthens its barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eCleanse the skin thoroughly to ensure the best possible results.\u003c\/li\u003e\n\u003cli\u003eDrop a small amount of serum into clean hands.\u003c\/li\u003e\n\u003cli\u003eApply and \u003cstrong\u003egently massage\u003c\/strong\u003e the serum over the face and neck until it is fully absorbed.\u003c\/li\u003e\n\u003cli\u003eFinish with a moisturizing cream.\u003c\/li\u003e\n\u003cli\u003eUse \u003cstrong\u003eonly in the evening\u003c\/strong\u003e, as alpha-arbutin is sensitive to both light and heat.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTo maintain the product's hygiene, avoid the pipette coming into direct contact with the skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"30ml","offer_id":55667928334660,"sku":"1103112976","price":239.0,"currency_code":"SEK","in_stock":true},{"title":"60ml","offer_id":55667928367428,"sku":"JSMS01-SriR60","price":339.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/Beauty_of_Joseon_Glow_Deep_Serum.png?v=1757416855"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Radiance Cleansing Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon – Radiance Cleansing Balm\u003c\/strong\u003e is a balm-to-oil cleanser that effectively melts away makeup, sunscreen, and excess sebum without drying out the skin.\u003c\/p\u003e\n\u003cp\u003eThe formula contains a nutrient-rich combination of rice bran oil and rice water, enhanced with a grain complex consisting of extracts from rice, mung beans, and oats. These ingredients provide the skin with antioxidants, moisture, and soothing properties. Upon contact with water, the balm transforms into a silky, milky emulsion that rinses off easily without leaving a greasy residue. Dermatologically tested to be gentle and non-irritating, this cleanser leaves the skin soft, hydrated, and with a natural glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively removes waterproof makeup, sunscreen, and impurities, while being gentle on the skin.\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and protects the skin thanks to rice bran oil and rice water.\u003c\/li\u003e\n\u003cli\u003eOats and fermented extracts soothe and relieve sensitive skin.\u003c\/li\u003e\n\u003cli\u003eProvides a soft, radiant complexion with a light and pleasant feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice (rice oil and rice flour water)\u003c\/strong\u003e – A moisturizing and nutrient-rich ingredient filled with antioxidants.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain Complex\u003c\/strong\u003e (Coix Lacryma-Jobi, mung beans, oats, etc.) – Softens, protects with antioxidants, and strengthens the skin barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Buckthorn Oil (Hippophae Rhamnoides Oil)\u003c\/strong\u003e – A powerful antioxidant that protects and softens the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Flour Extract (Avena Sativa)\u003c\/strong\u003e – Soothes the skin and reduces irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFerment Extract (Lactobacillus\/soybean ferment, etc.)\u003c\/strong\u003e – Supports the skin's natural microflora and gently cares for it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply an appropriate amount of balm to dry skin using the spatula.\u003c\/li\u003e\n\u003cli\u003eMassage in with dry hands, focusing on dissolving makeup and sunscreen.\u003c\/li\u003e\n\u003cli\u003eAdd a small amount of water to emulsify the balm into a milk-like texture and continue massaging.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor an optimal double cleansing, follow up with a gentle, water-based cleansing product.\u003c\/p\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":39866241613902,"sku":"1103112930","price":289.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/RadianceCleansingBalm.png?v=1758266485"},{"product_id":"beauty-of-joseon-hanbang-serum-discovery-kit-4-pcs","title":"Hanbang Serum Discovery Kit 4 pcs","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTry Beauty of Joseon's best-selling Serum with this kit, each of which addresses a specific need. The kit\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e contains Revive Serum to combat wrinkles, Glow Deep Serum to brighten, Calming Serum to soothe, and Glow Serum for an amazing glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHanbang Serum Discovery Kit contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRevive Serum 10ml\u003c\/li\u003e\n\u003cli\u003eGlow Deep Serum 10ml\u003c\/li\u003e\n\u003cli\u003eGlow Serum 10ml\u003c\/li\u003e\n\u003cli\u003eCalming Serum 10ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eRevive Serum:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan\u003eImproved version\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003cspan\u003e \u003c\/span\u003eof Repair Serum (upgraded ingredients).\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eEnriched with 63% ginseng root water and 3% snail mucin.\u003c\/li\u003e\n\u003cli\u003eNourishing yet with a light texture, deeply hydrates to prevent wrinkles and pigmentation.\u003c\/li\u003e\n\u003cli\u003eEffectively repairs damaged skin and helps improve wrinkles and skin elasticity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eGlow Deep Serum:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eUpgraded formula contains\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e2% Alpha-Arbutin\u003cspan\u003e\u003cspan\u003e \u003c\/span\u003eand 68.6% rice water.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eAlpha-Arbutin effectively combats melanin production and improves pigmented skin for a bright, clear complexion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eGlow Serum:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with 60% propolis extract and 2% niacinamide.\u003c\/li\u003e\n\u003cli\u003eAnti-inflammatory properties for effective treatment of acne issues.\u003c\/li\u003e\n\u003cli\u003eHelps control sebum production, refine pores, and brighten the skin.\u003c\/li\u003e\n\u003cli\u003eRich, honey-like consistency that provides deep hydration and leaves the skin with a dewy finish without a sticky feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003e\u003cspan\u003eCalming Serum:\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with 76% green tea extract and 2% p\u003cspan data-mce-fragment=\"1\"\u003eanthenol\u003c\/span\u003e.\u003c\/li\u003e\n\u003cli\u003eEffectively soothes damaged, sensitive skin while preventing skin aging to ensure a healthy, youthful complexion.\u003c\/li\u003e\n\u003cli\u003eOutstanding brightening properties aided by vitamin C.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply an appropriate amount of any Serum after cleansing.\u003c\/li\u003e\n\u003cli\u003eGently pat for further absorption.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":39874542731342,"sku":"1114058721","price":327.2,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/products\/BeautyofJoseon-HanbangSerumDiscoveryKit4pcs.png?v=1743600723"},{"product_id":"beauty-of-joseon-relief-sun-50ml","title":"Relief Sun 50ml","description":"\u003cp\u003e\u003cstrong\u003eProtect your skin every day with Beauty of Joseon – Relief Sun: Rice + Probiotics SPF50+ PA++++\u003c\/strong\u003e, a lightweight, creamy sunscreen that combines moisturizing rice extract and probiotics with broad-spectrum protection – without stickiness or white residue.\u003c\/p\u003e\n\u003cp\u003eThe formula is enriched with approximately 30% rice extract and fermented grain ingredients, providing the skin with nourishment, antioxidants, and soothing properties. Enriched with niacinamide, green tea, and ginseng, it strengthens the skin's barrier, evens out skin tone, and provides a hydrated, fresh finish with a subtle glow. Perfect for daily use and developed to suit all skin types, even the most sensitive. This vegan and cruelty-free product absorbs quickly and leaves the skin light and fresh without feeling heavy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEffective protection against UVA and UVB with SPF50+ PA++++\u003c\/li\u003e\n\u003cli\u003eDeep hydration thanks to rice extract and fermented ingredients\u003c\/li\u003e\n\u003cli\u003eSoothes and cares for the skin with probiotics, green tea, and niacinamide\u003c\/li\u003e\n\u003cli\u003eLight creamy formula that absorbs quickly without leaving a white residue\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types, including sensitive, dry, and combination skin\u003c\/li\u003e\n\u003cli\u003eVegan and free from silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOryza Sativa (Rice) Extract (≈ 30 %)\u003c\/strong\u003e – Moisturizes, protects against antioxidants, and contributes to a clearer skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain Ferment Extracts\/Probiotic Ferment\u003c\/strong\u003e – Strengthens the skin barrier and has a soothing effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone and controls pigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia Sinensis Leaf Extract (Green Tea)\u003c\/strong\u003e – Soothes irritation and protects against free radicals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Extract\u003c\/strong\u003e – Revitalizes and nourishes the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin \u0026amp; Butylene Glycol\u003c\/strong\u003e – Binds and retains moisture in the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e – An antioxidant that protects and strengthens the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply generously to face and neck as the last step in your skincare routine, at least 30 minutes before sun exposure.\u003c\/li\u003e\n\u003cli\u003eGently massage the product until it is completely absorbed by the skin.\u003c\/li\u003e\n\u003cli\u003eReapply every two to three hours during direct sun exposure or after swimming and sweating.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eUse daily – even on cloudy days – to provide your skin with optimal protection against sun damage and pigmentation changes.\u003c\/p\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":39923138134094,"sku":"1107744417","price":249.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/Relief_Sun.png?v=1757415649"},{"product_id":"beauty-of-joseon-revive-eye-serum-30ml","title":"Revive Eye Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eWake up to a firmer and smoother eye area with Beauty of Joseon – Revive Eye Serum.\u003c\/strong\u003e This high-quality, easily absorbed serum combines the power of retinal in liposome form with nourishing ginseng extract. Together, these ingredients work to improve skin elasticity and give the area around the eyes a radiant glow.\u003c\/p\u003e\n\u003cp\u003eThis silky serum combines retinal, known for its anti-aging properties, with the traditional hanbang ingredient ginseng. The result is an effective formula that reduces fine lines and combats tired skin. Enriched with niacinamide, hyaluronic acid, ceramides, and nurturing plant oils, it intensely hydrates, strengthens the skin barrier, and contributes to a more even, vital skin tone. The fragrance-free and hypoallergenic formula is gently developed for all skin types – from sensitive to mature skin. Additionally, it is versatile and can be applied to other areas such as around the mouth or on the neck.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces visible fine lines and wrinkles around the eyes\u003c\/li\u003e\n\u003cli\u003eImproves skin elasticity and firmness\u003c\/li\u003e\n\u003cli\u003eEvens out skin tone and texture with the help of niacinamide\u003c\/li\u003e\n\u003cli\u003eProvides deep hydration and repair through hyaluronic acid, ceramides, and plant oils\u003c\/li\u003e\n\u003cli\u003eAbsorbs quickly and has a non-sticky formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinal (liposome-encapsulated)\u003c\/strong\u003e – Strengthens collagen production and stimulates cell renewal with minimal irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Root Extract\u003c\/strong\u003e – Powerful antioxidant that increases circulation and improves skin vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – Evens out skin tone, regulates sebum production, and increases skin radiance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid \u0026amp; Ceramide NP\u003c\/strong\u003e – Provides deep hydration and strengthens the skin's barrier function\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply 1–2 pumps of the serum and gently pat it around the eye area using the ring finger for a gentle application.\u003c\/li\u003e\n\u003cli\u003eUse the serum both morning and evening. In the morning, it should be followed with a moisturizing product and always with SPF, as retinal can make the skin more sensitive to the sun.\u003c\/li\u003e\n\u003cli\u003eFor extra gentle application on particularly sensitive skin, wait until the serum has fully absorbed before applying the next product.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":40065272774734,"sku":"1114255822","price":191.2,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/files\/Revive_Eye_Serum_3.png?v=1757508590"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Ginseng Cleansing Oil 210ml","description":"\u003cp\u003eLight cleansing oil that contains soybean oil and ginseng seed oil to easily dissolve makeup and dirt that clogs pores. Ginseng Cleansing Oil also replenishes the skin's moisture levels and has a subtle ginseng aroma.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnriched with 50% soybean oil and 0.1% ginseng seed oil.\u003c\/li\u003e\n\u003cli\u003eGently absorbs and dissolves makeup residue and impurities that clog the pores.\u003c\/li\u003e\n\u003cli\u003eProtects the skin from external stressors while deeply moisturizing the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply an appropriate amount and gently massage onto dry face.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e ","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":40065326809166,"sku":"1114255823","price":299.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/6034\/0814\/products\/BeautyofJoseon-GinsengCleansingOil.png?v=1743600709"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Red Bean Refreshing Pore Mask 140ml","description":"\u003cp\u003eRed Bean Refreshing Pore Mask minimizes enlarged pores and controls sebum production for clear and smooth skin. The clay mask contains important ingredients such as kaolin clay and extracts from red beans to gently remove dead skin cells and impurities from the pores. The formula includes antioxidant-rich pear and strawberry extracts to protect the skin from damage caused by free radicals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers deep cleansing of the pores and gentle exfoliation with a refreshing cooling effect.\u003c\/li\u003e\n\u003cli\u003eMoisturizing and soft consistency that helps absorb sebum and remove dirt without leaving the skin dry or tight.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter cleansing the face, apply a suitable amount evenly over the face (avoiding the eyes and mouth).\u003c\/li\u003e\n\u003cli\u003eLet it work for 5-10 minutes. 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Hyaluronic acid helps to bind moisture in the skin, providing a plump and hydrated effect that lasts long.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA hydrating sheet mask that delivers abundant moisture to the skin with three types of hyaluronic acids.\u003c\/li\u003e\n\u003cli\u003eContains 15% centella asiatica extract that soothes sensitive and irritated skin.\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUsage:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAfter cleansing, apply toner to prepare the skin.\u003c\/li\u003e\n\u003cli\u003ePlace the mask over the face, avoiding the lips and eyes.\u003c\/li\u003e\n\u003cli\u003eLet it work for 15–20 minutes. 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